More than 78% UAE Citizen active users on Internet and utilize Google Ads, your business has the advantage to co-exist In the UAE and anywhere around the globe, Billions of users making google searches everyday. It’s no secret that Google Ads marketing is now the mainstream those marketers utilize to bring traffic to business website.
Aside from our first priority to do industry and product research, our next step is to tackle on your competitive insights. We use industry-leading tools to discover more about your customer’s online activities, interest, and demographics. We will dive deep into your website and online presence to discover what will work well, and identify new opportunities. All of this will be combined with our expert keyword insights to allow us to develop a kick-butt digital strategy!
You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behavior and marketing fundamentals.
We will provide you with a comprehensive PPC/SEM/Adwords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.
No brand, product, industry, or campaign is the same for Google Ads. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs.
Whether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives. It’s not the 1960s anymore – we know how, when and where the advertising works!
Search Ads
Ad Groups
Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign.
Text Ad Development
Next, we take those keywords and build you the best search ads possible. We write the best copy to copy to catch your customer’s eye, and use industry best practices and features including sitelinks, call extensions, callout, and more.
Keywords
We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, Coordinate Advertising will use the most sophisticated tools available to uncover which terms and phrases your customers are searching for.
Landing Pages
Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them. The better your landing page, the higher quality score ads will have and the more conversions you will see.
Bid Optimization
Coordinate will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPS). Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.
• Contextual Targeting- We show your ads exactly when the audience is consuming content contextually relevant to your product
• Interest Categories- We reach your target audience, showing them relevant messages across the web
• Remarketing – We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.
Video Ads (YouTube)
YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.
Campaign Management
Managing these campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help for Google Ads. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.
Reporting
How do you know if all of this is working? Don’t worry – we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which adgroups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.
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